Branding Iron Steak House , has the Best food by Far in Merced. You can't go wrong with there Steak , Coffee Rub Rib-Eye or there Prime Rib and Scampi . A 10+ Restaurant in My Book . Great Staff and bar .

Ate here for the first time in celebration of our wedding anniversary, it was a great experience! The prime rib dinner and coffee rubbed rib-eye were delicious! Definitely a place to visit!

Price extremely reasonable for the quality! Prime rib , au gratin potatoes , choc lava cake all amazing!! We ate @ the bar and thr bartender was extremely personable and prompt. Highly recommend it!!

Everything was delicious, as usual. The Hostess assisted in our special seating needs, the Servers keep our beverages full, and the Chef prepared our meals exactly as ordered. Thank you!

Opened in 1952. Its neon sign was declared a city historical landmark . This vintage steakhouse has over 200 pieces of branding equipment displayed on its walls.

Very nice experience, I had the NY Steak and GF had the Prime rib . The gazpacho soup was very tasty and the sampler dish for starters was good.

Living in Merced for 24 years and this has always been the go to place for a steak . The coffee rubbed ribeye is always an excellent choice. Highly recommend.

The Branding Iron is a great individually owned restaurant I've been going to for 18 years and never have I been disappointed with a meal or service !

Ranchers Cut Prime Rib (16 oz) is a favorite and the coffee rub ribeye is great too

Food is great steaks cooked to perfection ,bartender is great ,service is good. Best place to eat in Merced.

The beef ribs are the BEST in town and the Gaspacho is Fabulous I can eat that everyday <3<3<3

Service was just okay and so was the drink and the food. It may be the best restaurant in Merced but it's all relative!

This restaurant has the best steak in town ! Try the coffee rubbed rib-eye, it's the best!

The steak is very delicious

Drinks, prime rib , au gratin potatoes , chocolate lava cake

The food here will never disappoint, Prime Rib is my favorite!

Ask for the smokin double barrel hot dog ! Paired with the French Pear Martini .

Take the coffee rubbed rib eye - it's gorgeous

Free wifi available, however not on the left side of the restaurant

Buy a tub of their Caesar dressing instead of at the grocery store .

Branding Iron, a restaurant in Merced that's been there forever. Read more

Amazing food and service!

Try the chicken Caesar salad and the local brew from Turlock

I love their soups .

Big Gun Burger is awesome!!!

Get your steaks medium rare!! Soo good